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To create a modular exhibition stand concept which allows an equal showcase of 2 different brands on the same platform, and to maximise a capital investment with flexibility to adapt over numerous events.
To develop a concept which conveys product feature and benefit messaging, whilst also delivering a tactile interactive experience with lifestyle installation.
A bright, clean space was essential to showcase the product range, and the use of backlit TFS frames was the perfect way to achieve this while allowing versatility for future updates. Individual podiums were created to house examples of colour swatches and application on various substrates, while a full size kitchen installation provided an interactive showcase of the products themselves.
Interpreting the various requirements of the brief was the first stage in developing a solution to answer all the key needs. The design team developed a concept with full height over-arches to provide graphic areas as well as lighting, whilst keeping the flow of the stand open to visitors to allow movement. The concept was 3D modelled which allowed the client to present to their senior management team to secure budget approval and capital investment from the brand. While flat plan drawings were also necessary for the event organiser’s RAMs, the 3D visuals were essential for the client to explain and present the full range of features at concept stage.
TFS systems provide a really versatile and punchy solution to displaying graphics, and can be created at virtually any size. The framework itself can either be wall mounted or freestanding, with the fabric inserted by a simple pushfit, meaning contents can be updated with a simple and cost-effective reprint. Including LED illumination adds further impact by backlighting the graphic which gives colours a real punch.
